Effective March 15, 2026 · Last updated March 15, 2026
This Cookie Policy explains how Waypoint Operating Partners ("Waypoint," "we," "us," or "our") uses cookies and similar tracking technologies on our website WaypointOP.com (the "Site").
This policy should be read in conjunction with our Privacy Policy, which provides additional information about how we collect, use, and protect your personal information.
By continuing to browse or use our Site, you agree to our use of cookies as described in this policy.
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and provide a better user experience.
Cookies typically contain:
First-Party Cookies
Created and set by WaypointOP.com directly. These cookies enable core website functionality and help us understand how visitors use our Site.
Third-Party Cookies
Set by external services we use (e.g., Google Analytics). These cookies help us analyze traffic, measure advertising effectiveness, and improve user experience.
Session Cookies
Temporary cookies that are deleted when you close your browser. They help maintain your session as you navigate between pages.
Persistent Cookies
Remain on your device for a set period (or until you delete them). They remember your preferences and settings for future visits.
We use cookies to:
Purpose: Essential for the Site to function properly. Without these cookies, certain services cannot be provided.
Examples:
Duration: Session or up to 30 days
Can you disable them? No. These cookies are required for the Site to work. Disabling them will prevent core functionality.
Third Parties: None (first-party only)
Purpose: Help us understand how visitors interact with our Site by collecting anonymous usage data.
What they track:
Cookies Used:
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _gid | Google Analytics | Distinguishes unique users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
| _ga_<container-id> | Google Analytics 4 | Maintains session state | 2 years |
Third Parties:
Can you disable them? Yes. See Section 7 for instructions.
Data Collected:
Learn More:
Purpose: Remember your preferences and settings to provide a more personalized experience.
What they remember:
Duration: 30 days to 2 years
Can you disable them? Yes, but doing so may limit certain features and require you to re-enter information on each visit.
Third Parties: Minimal (primarily first-party cookies)
Purpose: Track your browsing activity to deliver relevant advertisements and measure campaign effectiveness.
What they do:
Cookies Used:
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Facebook Pixel | Tracks conversions and user behavior | 90 days |
| IDE | Google Ads | Remarketing and conversion tracking | 1 year |
| test_cookie | Checks if browser accepts cookies | 15 minutes | |
| NID | Stores user preferences for ads | 6 months |
Third Parties:
Can you disable them? Yes. See Section 7 for instructions.
Note: Disabling marketing cookies will not reduce the number of ads you see, but the ads may be less relevant to you.
Opt-Out Resources:
Purpose: Enable social media features and track interactions with social content.
What they do:
Social Platforms:
Duration: Varies by platform (typically 1–2 years)
Can you disable them? Yes, but social sharing and integration features may not work.
Learn More:
In addition to cookies, we may use other tracking technologies:
Small transparent images embedded in web pages or emails that track when content is viewed or clicked.
Used for:
HTML5 local storage allows websites to store data locally in your browser.
Used for:
Scripts that run in your browser to provide interactive features and collect usage data.
Used for:
Some cookies on our Site are set by third-party services we use to provide functionality and analyze performance:
What it does: Tracks website traffic and user behavior
Cookies: _ga, _gid, _gat, _ga_<container-id>
Privacy Policy: Google Privacy Policy
Opt-Out: Google Analytics Opt-out Browser Add-on
What it does: Delivers targeted ads and tracks conversions
Cookies: IDE, test_cookie, NID
Privacy Policy: Google Ads Privacy Policy
Opt-Out: Google Ads Settings
What it does: Enables appointment scheduling
Cookies: Session cookies for booking functionality
Privacy Policy: Calendly Privacy Policy
What it does: CRM tracking, live chat, form submissions
Cookies: hubspotutk, __hstc, __hssc, __hssrc
Privacy Policy: HubSpot Privacy Policy
What it does: Authentication cookies for membership login, managing session state and persistent login across visits
Cookies: Session and persistent cookies
Privacy Policy: MemberSpace Privacy Policy
What it does: Payment processing cookies during checkout
Cookies: Session and persistent cookies for secure payment processing
Privacy Policy: Stripe Privacy Policy
Important: Third-party services have their own privacy policies and cookie practices. We recommend reviewing their policies to understand how they use your data.
You have several options to manage cookies:
Most web browsers allow you to control cookies through settings. You can:
Browser-Specific Cookie Management:
Google Chrome
Settings > Privacy and Security > Cookies and other site data
Learn More
Mozilla Firefox
Settings > Privacy & Security > Cookies and Site Data
Learn More
Safari
Preferences > Privacy > Manage Website Data
Learn More
Microsoft Edge
Settings > Cookies and site permissions > Manage and delete cookies
Learn More
Mobile Browsers
Google Analytics Opt-Out
Install the Google Analytics Opt-out Browser Add-on to prevent Google Analytics from tracking your activity.
Advertising Opt-Outs
Some browsers support "Do Not Track" (DNT) signals. However, there is no universal standard for how websites should respond to DNT signals.
Our Site's DNT Policy: We currently do not respond to DNT signals, but you can use the cookie management methods described above to control tracking.
We honor Global Privacy Control (GPC) signals. If your browser sends a GPC signal, we will treat it as a valid opt-out request for the sale or sharing of your personal information, as required by applicable law (including the CCPA/CPRA). You can enable GPC in supported browsers or through browser extensions. Learn more at globalprivacycontrol.org.
If you disable cookies, you may experience:
Note: Strictly necessary cookies cannot be disabled through our Site settings, but you can block them through your browser settings (which may prevent the Site from functioning properly).
By continuing to use our Site, you consent to our use of cookies as described in this policy. You can manage your cookie preferences through your browser settings at any time (see Section 7).
By continuing to use our Site after seeing the cookie notice, you consent to our use of cookies as described in this policy.
You can withdraw your consent at any time by:
Our Site is not directed to children under the age of 18. We do not knowingly use cookies to collect information from children. If you believe a child has provided us with personal information via cookies, please contact us immediately.
We may update this Cookie Policy from time to time to reflect:
When we make changes:
Your continued use of the Site after changes are posted constitutes acceptance of the updated Cookie Policy.
If you have questions or concerns about our use of cookies, please contact us:
Waypoint Operating Partners
Email: privacy@waypointop.com
Alternative Email: advisory@waypointop.com
Phone: +1 888 995 9190
Mail: PO Box 1234, Jackson, GA 30233
Office Hours: Monday–Friday, 9:00 AM – 5:00 PM EST
We are committed to transparency and will respond to your inquiries promptly.
Learn More About Cookies:
Privacy & Data Protection:
| Cookie Category | Examples | Purpose | Duration | Can You Opt-Out? |
|---|---|---|---|---|
| Strictly Necessary | Session cookies, security tokens | Essential functionality | Session to 30 days | No (required for Site to work) |
| Performance/Analytics | _ga, _gid (Google Analytics) | Understand usage patterns | 24 hours to 2 years | Yes (Google Analytics Opt-out) |
| Functionality | Preference cookies, language settings | Remember your preferences | 30 days to 2 years | Yes (via browser settings) |
| Marketing | IDE (Google Ads), _fbp (Facebook) | Targeted advertising | 90 days to 1 year | Yes (Ad Settings) |
| Social Media | LinkedIn, Facebook widgets | Social sharing features | Varies by platform | Yes (via browser settings) |
Thank you for taking the time to understand how Waypoint Operating Partners uses cookies to improve your experience on WaypointOP.com.
By using our Site, you acknowledge that you have read and understood this Cookie Policy.